LOOKBOOK: Pure Maiden Kenya

Happy 2016!


Wow, it’s been exactly a month since my last post which was last year and this is officially my first post of 2016 so I’m allowed to wish you a great year.

Welcome back.

Today’s post is a super-long overdue post.

It’s a styling project I did sometime last year, anytime I thought of putting it up something always came up i.e. up until now.

Ever heard of a lookbook?

If you are on Instagram, you’ll see many fashion bloggers put up a post and hash tag it lookbook  or you’ll see designers talking of a lookbook shoot for their project or bloggers talking about a lookbook post but what exactly is it?

A lookbook is a collection of photographs compiled to show off a model, a photographer, a style, or stylist or a clothing line. Usually, bloggers or vloggers will “model” fashionable looks for that month or season. This gives viewers ideas on how to style outfits, or to show what the latest fashions are.

A lookbook is a canvas to show your target market who you are and what you represent.

Because of that your brand personality should be breathed into it. Is your brand artsy and creative, youthful and fun or elegant and sophisticated, make sure to infuse that in the photos.

It is an enticement to the viewer because of its visual appeal.

Introducing Pure Maiden Kenya.

Pure Maiden specializes in custom-made dresses, soft furnishing and fashion accessories.

For this shoot though, the collection was a diffusion bridal line, intentionally incohesive, to showcase varied looks for different types of brides.

We were working with 5 pieces which when styled totaled to 8 pieces. I love how the designer, Katrina, knew exactly what she wanted and did a good job in letting us understand the vision of the collection.

I did this shoot courtesy of City Models Africa which if you follow my blog keenly, you might have seen some of our collaborations here before.
















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This was my first bridal shoot and I must say it was epic, the designs were seamless, finishing perfect and the model did the gowns justice.

If you are a designer and have an up-coming collection, hit me up via mail and let’s create a lookbook that will sell your brand.

Email: fitndiscover@gmail.com

Model: Ann Nixie

Designer: Pure Maiden

Styling: Winnie Odande

MUA: Elizabeth Oduor

Accessories: Heri Njema Accessories

I would love to hear your thoughts.

Lovely week.


  1. Emily Warinda · January 27, 2016

    Breathtaking…. everything came together so well, from the clothes, to the make-up and the model…. good job dear, this is such an inspiration, bigger things in store for you and I cant wait to see you flourish in this field. Good job 🙂

    • FitnDiscover · January 27, 2016

      Thank you so much Aimie. Would love to work with you for your collection too :).

  2. sylvie · January 27, 2016

    As usual you slayed it, i love what you did with this look book,im sold already. keep it up dear

    • FitnDiscover · January 27, 2016

      Thank you Sylvia, on behalf of the team. Appreciate the support.

  3. Scott Mitchell · January 27, 2016

    Geez, making me wanna get married 😀 Beautiful shots. I added myself to the two referred FB pages

    • FitnDiscover · January 27, 2016

      lol Scott! Don’t let me stop you. Just make sure I style the bride haha…

  4. Cindy .W. · January 28, 2016

    Really amazing!! I’m a designer and this post really inspired me to create my 2016 lookbook. I’ll be emailing you soon!!

    • FitnDiscover · January 28, 2016

      Hallo Cindy! I think I know you, Cindy Wanjiku? Glad it has inspired you. I shall await your mail. Thank you for dropping by.

    • LOOKCAST · January 29, 2016

      This is a great inspiring post. Try our web app at http://www.lookcast.com to create your digital interactive lookbook 🙂 You can insert pics, videos, products details…then you can share it and track the visits at your lookbook.

      • FitnDiscover · January 29, 2016

        Thank you. I’ll check it out.

  5. WANJIRU · January 29, 2016

    Welcome back and happy 2016 to you 😉
    Those outfits are breathtaking…. The Bohemian…. Winning!


    • FitnDiscover · January 29, 2016

      Thank you Shiru! Your support is appreciated.

  6. Wenludito Daniellah · February 4, 2016

    Those dresses are gorgeous dear. They are every woman dream.
    Lovely Blog you got here!
    Enjoy your evening

    • FitnDiscover · February 4, 2016

      Thank you for dropping by & yes, the gowns are to die for.

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