The journey of a thousand miles starts with a step – Chinese Proverb.
How true this is?
When I started this journey I just wanted to show people that there is a different way of doing things. I hadn’t really thought much about it, but I was determined to make it a success.
For those of you who have been with me from the start you know I started by selling stuff online before shifting to styling, blogging and personal shopping. The blog was mainly just to showcase what was on offer and that was it. With time, mostly this year, it evolved to something more, something more than just posting cute pics, fancy clothes and what have you to a cause, a business, a love. I can honestly say, that this year, is when I have really started blogging, actually like 2-3 months ago. But just because you are young doesn’t mean you can’t learn somethings. I have learnt a lot and this year has been quite fruitful and I thank God for it. I thank God for the people I’ve met because of what I do, new connections that I value, business opportunities and the person I have become because of this.
Here are a few lessons I’ve learnt from blogging:
1. Put God First
Trust me, this is not a cliche’. If there are people who are bound to get frustrated and disappointed easily, it’s bloggers. Especially if blogging to you is a business and not just a hobby. Committing your plans to God will go along way in cushioning you from the harsh effects of this world’s disappointments. It will give you the strength you need to press on when you feel like giving up. It will open doors for you that you would never have thought of.
2. Believe in Yourself
You cannot sell what you don’t believe in. Bloggers are like sellers because you are showing the world what you are about with the hope that you will influence them in one way or another, either to do things as you do, get what you have or are promoting and the likes.
3. Know Your Target Market
Just like everything, you have to understand your audience. Who is your intended audience, what do they like, how well will you get to them without losing yourself? These are questions if answered will help you in establishing yourself.
4. Consistency. Consistency.
After understanding your audience, be consistent in your approach.
To many, bloggers have it easy. They just pose and send. How easy can life get? But trust me, there is work involved in blogging, a lot. We are not always looking glam and spruced up, we have our bad days too. There are days you wake up and think, ok, I’ve had enough, I think I’ll call it quits, or I don’t feel like blogging today. We face so many challenges and because we have opened our lives to the world, expectations are high. But in all this, never give up. Keep posting, keep taking photos, keep writing, keep learning, one day you will reap the fruits therein. Brands are not built in a day and patience pays.
I cannot over-emphasise this point more. Having the perfect team on board is a major deal-breaker. I’m talking about a photographer, stylist, makeup-artist, location scouter, etc. Sometimes it is impossible to have all these guys on board due to financial constraints or not. But whoever you choose to work with, let it be somebody who understands your vision and will also give it a 100% when it comes to delivery. Otherwise this marriage will fail before it even starts.
6. Envy & Comparison
If there is one thing that kills bloggers, it’s this. It’s good to look at other people’s work and life and admire them. It is one thing though to be inspired by someone, and another to envy them to an extent where you want to be exactly like them. Don’t be a sell-out. People notice when you do that. Just be yourself. Don’t let jealousy or the desire to go up get to you. This will make you do things that will hurt your brand. Everyone has their own journey. The sooner you understand that, the easier it will be for you. Don’t hope to be in a day what took your “idol” years to be. Be patient in your journey. Enjoy the perks of being small, you have room to make mistakes that would otherwise hurt your brand if you were big and learn from them. Don’t lose yourself in the quest to be like somebody else. You have something special to offer, and that’s why people keep coming to your blog, few or not. Stick to that.
7. Know Your Worth
There is nothing as important as this. The way which people value you is directly proportional to how you value yourself. This calls for wisdom though. Know when to do things for free and when to ask for pay either in cash or in kind, otherwise people will exploit you and burn you to the ground. We live in a Man- Eat- Man society. If you don’t speak up for yourself, no one else will. Be careful not to be greedy though. You are the best judge of where you are and what you can offer, use that to your benefit.
8. Make Goals
Goals are the best yard stick to know whether you are progressing or not. Have short-term and long-term goals and always re-evaluate them when the period ends. Don’t be too hard on yourself, at the same time, don’t give yourself an easy time. Push yourself and aim to be better each time.
9. Never stop Learning. Never Stop Growing
This is my mantra in life. He is a failure who never learns anything. There is so much to see, so much to learn from blogging. Either from those who have gone before you, people’s personal lives and even yourself. Be the best version of yourself each day. Don’t be afraid to ask. Don’t be afraid to dream big or aim higher. Surround yourself with people who will help you achieve this.
I hope this helps someone out there who is either planning on starting or has already started the blogging journey. I would love to read some of the lessons you have learnt too. It is always nice to be sharpened by others. If you feel there is someone who needs to read this, feel free to tag them on the post.
Enjoy your Monday!